Several new website owners as well as people willing to own a website have the misconception that just by making a presence in the virtual world is enough to be popular. If you are someone who is planning to have a website for your business have to face a harsh reality of digital marketing industry- a beautiful flawless looking web design alone cannot guarantee you high traffic. Even though your product or service is amazing, you have good customer reviews and reputation but your website needs a little push, which is SEO or Search Engine Optimisation.
SEO or search engine optimisation is consists of effective strategies that help in increasing the visibility of a website. For high traffic, you need to reach out to the right customer base, stand out from the other websites providing similar services. Representing the niche as market leader by increasing your rankings on all the major search engine sites such as Google, Bing, Yahoo, Ask, AOL, Baidu and others. Combining these simple tips with your web design will help in making it SEO friendly:
- Plan goals: Before strategising SEO strategies, you need to think on achievable goals for your website. What is your goal? Do you want high traffic, increased sales on online shop, more followers for your company/ personal blog, improve online reputation and so on. Planning goals will help in finding right SEO tools for your web design.
- Smooth navigation: You need to make sure that a visitor stays on your website for a long time and clicks on the call to action button. The more time visitor stays will help in search engines identifying your site as viable source of information. Add a search option, highlight call to action button, clear and easy to understand menu, smooth transition from one page to another with most information about one topic provided on one page.
- SEO friendly images:Optimising text for making website SEO friendly is common but you need to optimise your images as well. Inserting high quality images, which are heavy, can make your website slow to load affecting user experience. Make sure that they are reduced in size but with good dpi number so that image quality is not hampered and site loads faster. Like content, search engine bots also prefer unique images.
- Fast loading widgets: Widgets are fun way to jazz up a website and improve user experience but they can take forever to load on slow internet connections. While adding widgets or graphic tools to your web design, try to use the ones, which are quick to load.
Apart from this, you need to connect with the wider customer base and that can be done easily by going mobile. A website, which is mobile-friendly can be easily accessed by the customers on the go, making it easy for them to buy, order or book your service. It is time to think SEO-wise for better traffic and sales!
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